“When you brand yourself properly … the competition becomes irrelevant.”
In this day and age … it’s all about standing out … NOT fitting in.
It’s about INVENTING … not duplicating.
It’s about focusing on what makes you DIFFERENT … not necessarily your strengths.
And it’s just as much about who you know as WHO KNOWS YOU!!!
So the question becomes … how can you use the asset of who you are to stand out in this really noisy world we live in?
I love this idea …5
Seth Godin writes in The Icarus Deception that the ASSETS that really matter now are:
- Leadership
- Trust
- Remarkability
- Stories that Spread
- Connection
Leadership: We must lead in order to be seen. Leadership is vulnerable, not controlling. Leadership is courage, not fear. Leadership is collaboration, not management. Leadership is a platform, not about hiding.
Trust: In this crazy crowded world we live in with messages flying at us all the time … we only hear the people we chose to hear. And we choose to listen to those we trust.
Remarkabliltiy: Remarkable is fresh, risky, original, true, magnetic, energy. We feel the immediate urge to share and pass on what we feel is remarkable.
Stories that Spread: We crave a story that resonates. We crave a story that inspires. We crave a story that surprises. By using your own life, and the stories that make up who you are, you can find incredible power to connect.
Connection: We seek out those who care. We resonate with people who give. We want brave decisions and admire dignity.
Bottom line … when you stand out you are branding yourself.
Connection. Stories. Leadership. Trust. Remarkability.
These are all ways to stand out.
And guess what … when you STAND OUT … things happen!
So … What are you doing to make things happen in your life or in business?
Be well. Be Inspired!
Judi
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